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Mistake One: Phone Numbers. Especially if more than one are given. Now I understand that if your phone number is the ONLY WAY a customer can possibly do business with you then you must have a phone number in your commercial....

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Effectiveness is a Combination of Reach and Frequency “Reach” can be defined as the number of people who hear or see your message over time. “Frequency” is how many times the average person hears or sees your message. Your advertising...

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What’s in your marketing mix? Here are ten reasons to consider radio as part of your successful strategy. Radio sells with immediacy. Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day. Can...

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