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Nielsen Auto Marketing Report 2018 – Rethinking the Path to Purchase

Nielsen Auto Marketing Report 2018 – Rethinking the Path to Purchase

“The key learning to take away, Hutchins says, is that auto marketers need to develop campaigns that serve two distinct but related ends as a consumer moves down the path to purchase.  The first step is building long-term brand equity using broad reach, traditional methods, including television and radio.  But it is equally important to understand how to use highly targeted advertising such as digital to keep a consumer’s attention and interest as they near purchase, as that is the time when they are most open to communications from the competition”

Link:   https://www.mediavillage.com/article/nielsen-auto-marketing-report-2018-rethinking-the-path-to-purchase/?utm_source=mv&utm_medium=email&utm_campaign=es

 

 

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